Brief

A charming Italian restaurant specializing in homemade pastas and authentic pizzas.

Problem

To overcome the challenges posed by the COVID-19 pandemic and establish a strong market presence.

Solution

A focused digital marketing campaign targeting couples seeking dining experiences during a time when few restaurants were open. This included social media marketing, paid ads, and themed professional photoshoots.

Results

• Increased brand awareness: Pesto's reputation as a desirable dining option grew rapidly.
• Loyal customer base: The restaurant attracted a dedicated following of customers who appreciated its unique offerings.
• Successful market entry: Despite the challenging circumstances, Pesto successfully launched and gained traction in the competitive restaurant market.