SMMFood & drink

SET. A breakfast and coffee chain made the go-to spot.

Client
SET
Industry
Breakfast and coffee chain
Services
Social media (SMM)
Period
Dec 2018 – Mar 2020
Location
Yerevan, Armenia
SET campaign key visual
01

Task

A well-known chain specializing in all-day breakfast and specialty coffee, with its own roastery.

To increase brand awareness and establish itself as a preferred destination for breakfast and coffee in the local market.

02

Approach

A targeted digital marketing campaign, including social media management, Meta Ads, detailed targeting, and themed photoshoots.

03

Results

  • Enhanced brand visibility: SET gained significant recognition as a go-to spot for breakfast and coffee.
  • Increased foot traffic: The campaign effectively attracted new customers to the chain's locations.
  • Strengthened brand positioning: SET successfully positioned itself as a leader in the breakfast and coffee market.
  • Increased sales: The campaign contributed to a boost in revenue, particularly during breakfast and brunch hours.
Gallery

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