01
Task
Digital support for the launch of bottled craft beers, increasing product recognition among the audience. Contribute to positioning the product in the market as a part of lifestyle of young people.
02
Approach
When launching a new product, it's not enough just to tell about it. To achieve maximum coverage, we decided to attract the potential customers in stages:
- We created visuals for social networks where young people enjoy their routine with Dargett beer (board games, PlayStation, walk, ...)
- #DARGETIZED special hashtag was created to mark the restaurants which started to sell the bottled craft beer
- Generation of UGC content
03
Results
- 660,000 times ads were shown
- 350,000 users campaign coverage
- 150,000 engaged users
