01
Task
AWI is a local watchmaker that uses high-level Swiss movements. Tell the audience that wearing Armenian is also stylish.
02
Approach
- Integrated support for social networks
- Media lead generation
- Creative special projects
- #MyAWI branded hashtag integration for UGC generation
03
Results
- 30% increase of UGC
- 23% increased monthly revenue compared with last year
- 57% engagement rate increase







