SMMRetail & e-commerce

AWI International. 23% more monthly revenue, year over year.

Client
AWI International
Industry
Armenian watchmaker
Services
Social media (SMM)
Period
Nov 2017 – Nov 2018
Location
Yerevan, Armenia
AWI International campaign key visual
Key results
  • +23%monthly revenue vs. the year before
  • +57%engagement rate
  • +30%user-generated content
01

Task

AWI is a local watchmaker that uses high-level Swiss movements. Tell the audience that wearing Armenian is also stylish.

02

Approach

  • Integrated support for social networks
  • Media lead generation
  • Creative special projects
  • #MyAWI branded hashtag integration for UGC generation
03

Results

  • 30% increase of UGC
  • 23% increased monthly revenue compared with last year
  • 57% engagement rate increase
Gallery

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