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Brief

A well-known chain specializing in all-day breakfast and specialty coffee, with its own roastery.

Problem

To increase brand awareness and establish itself as a preferred destination for breakfast and coffee in the local market.

Solution

A targeted digital marketing campaign, including social media management, Meta Ads, detailed targeting, and themed photoshoots.

Results

  • Enhanced brand visibility: Set gained significant recognition as a go-to spot for breakfast and coffee.
  • Increased foot traffic: The campaign effectively attracted new customers to the chain's locations.
  • Strengthened brand positioning: Cafe Brunch successfully positioned itself as a leader in the breakfast and coffee market.
  • Increased sales: The campaign contributed to a boost in revenue, particularly during breakfast and brunch hours.
  • Date:08 Dec 2018 - 08 Mar 2020
  • Services:Digital, Marketing
  • Client:Cafe
  • Location:Yerevan, Armenia
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