voodoo

Brief

Digital support for the launch of bottled craft beers, increasing product recognition among the audience. Contribute to positioning the product in the market as a part of lifestyle of young people.

Solution

When launching a new product, it's not enough just to tell about it. To achieve maximum coverage, we decided to attract the potential customers in stages

  • We created visuals for social networks where young people enjoy their routine with Dargett beer (board games, playstation, walk, ...)
  • #DARGETIZED special hashtag was created to mark the restaurants which started to sell the bottled craft beer
  • Generation of UGC content

Results

  • 660.000 times ads were shown
  • 350.000 users campaign coverage
  • 150.000 engaged users
  • Date:20 Dec 2018 - 10 Feb 2019
  • Services:Digital, Marketing
  • Client:Product Launch Brewery
  • Location:Yerevan, Armenia
voodoo

Have any projects in mind?
Get in touch with us!

voodoo