Brief

Digital support for the launch of bottled craft beers, increasing product recognition among the audience. Contribute to positioning the product in the market as a part of lifestyle of young people.

Solution

When launching a new product, it's not enough just to tell about it. To achieve maximum coverage, we decided to attract the potential customers in stages

• We created visuals for social networks where young people enjoy their routine with Dargett beer (board games, playstation, walk, ...)
• #DARGETIZED special hashtag was created to mark the restaurants which started to sell the bottled craft beer
• Generation of UGC content

Results

• 660.000 times ads were shown
• 350.000 users campaign coverage
• 150.000 engaged users